About EAB
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,500 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across five major areas: enrollment, student success, institutional strategy, data & analytics, and diversity, equity, and inclusion (DE&I). We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.
For more information, visit our Careers page.
The Role in Brief:
User Engagement Lead
EAB is seeking a driven, results-oriented, and entrepreneurial individual to drive student engagement for a recently acquired technology Forage, which partners with the world’s leading companies to provide virtual job simulations and career preparation tools to students. In this role you will be primarily responsible for getting existing EAB student networks activated and engaged in Forage through email marketing.
This role will be based Washington, D.C. or Richmond, Virginia; remote applicants who would be based within the continental United States are also welcomed for this opportunity.
Primary Responsibilities:
- User Empathy: Develop a deep understanding of the student, their motivations, pain points, and needs; keep a pulse on market trends to maximize student interaction and satisfaction.
- Collaboration: Collaborate with cross-functional teams, including product development, sales, and marketing to create and implement promotional materials. This requires effective communication and teamwork to ensure alignment of goals and objectives across various departments.
- Email Campaign Management: Set up, run, and optimize marketing campaigns through our Acquia product. This includes planning campaign timelines, targeting relevant audiences, writing and building engaging emails, and analyzing campaign performance.
- Content Creation: Create compelling and relevant content for our student app, email, and higher ed marketing materials, aimed at promoting adoption and engagement of Forage by students and educators. Ensure the relevancy and accuracy of information and tailor content to suit different segments.
- Data Analysis: Conduct regular analysis and reporting of campaign performance and student engagement metrics. Utilize data-driven insights to optimize future strategies and drive continuous improvement in student engagement.
Basic Qualifications:
- Bachelor’s degree
- Minimum of 3 years’ professional experience
- Proven email marketing and/or marketing automation experience, specifically with the development and execution of adoption and engagement campaigns
- Able to clearly and precisely express complex ideas in written and graphical form; skilled at adapting language, format, and style for various media and audiences
- Able to take ownership and drive projects from beginning to end, working with multiple groups effectively and on multiple projects concurrently
- Intellectually curious, a quick study, creative, attentive to detail, self-motivated
Ideal Qualifications:
- Experience working in higher education whether in student success, career center, or academic advising
- Graphic design proficiency with software like Adobe Photoshop, Illustrator, or InDesign, as well as the ability to create engaging animations and GIFs
- Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise
If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.
Compensation:
The anticipated starting salary range for this role is $59,000 - $85,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.
This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, including, without limitation, individual and organizational performance.
Benefits:
Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.
- Medical, dental, and vision insurance plans; dependents and domestic partners eligible
- 20+ days of PTO annually, in addition to paid firm and floating holidays
- Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
- 401(k) retirement savings plan with annual discretionary company matching contribution
- Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
- Employee assistance program with counseling services and resources available to all employees and immediate family
- Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
- Gender affirming care coverage
- Fertility treatment coverage and adoption or surrogacy assistance
- Paid parental leave with phase back to work program for birthing and non-birthing parents
- Access to milk shipping service to support nursing employees during business travel
- Discounted pet health insurance coverage for dog and cat family members
- Company-provided life, AD&D, and disability insurance
- Financial wellness resources and membership in a robust employee discount program
- Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities
- Benefits kick in day one, see the full details here.
This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.
At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.
To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.