| Moving Up the Ladder - Voodoo Doughnut: Masters of Marketing
by Kenneth Pogson and Tim Muma - Jul, 2015
When you think of wildly successful business plans, do doughnuts ever cross your mind? You wouldn't think so, but the allure and charm of Voodoo Doughnut showed people how you can market fun and quality to build incredible interest. Kenneth "Cat Daddy" Pogson, co-founder of Voodoo Doughnut, gives us the inside scoop on how they built a popular doughnut culture with little spent on advertising. He tells Tim Muma about all the s...
| Management Decisions - Securing Local Media Coverage
by Vannessa Wade and Tim Muma - May, 2015
Advertising and marketing can get expensive for any company, especially small businesses and non profits. The alternative is finding a way to create free publicity through local media coverage. Public relations expert Vannessa Wade, founder of Connect The Dots PR, joins Tim Muma to offer up strategies to help attract the local media to your organization. Whether it's directly reaching out to contacts, creating a must-see event...
| Employment Notebook - Ethics in Journalism
by Robert Drechsel and Tim Muma - May, 2015
Though it's often listed as one of the more important traits, ethical behavior in the workplace and in business is often questioned. Among all the fields, however, ethics may be most vital in journalism as people put their trust in what is said and written. Robert Drechsel, Director of Center for Journalism Ethics at the University of Wisconsin, gives Tim Muma the inside scoop on how stories are chosen, discussed and placed ac...
| Moving Up the Ladder - The Impact of Professional Sports Franchises on a City's Economy
by Victor Matheson and Tim Muma - May, 2015
Millions of fans across the US spend tons of time, money and passion on professional sports franchises across multiple leagues (e.g. MLB, NFL, NBA, NHL). With some teams looking to move, and other cities trying to keep its current club with a state-of-the-art stadium or arena, many begin to wonder what actual financial impact these franchises have on each city. Sports economist Victor Matheson is a recognized expert on the top...
3 Tips for Marketing to Millennial Moms and Dads
by Lindsey Pollak - Aug, 2015
Hoping to capture the buying power of the parents of all the little Avas and Liams being born these days? Then make sure you’re addressing millennials – who comprise the majority of today’s new moms and dads. I’ve been immersed in this topic lately as I’ve worked on research for The Hartford’s survey of millennial parents. And recently, millennial parents have influenced employers such as Microsoft and Netflix to announce s...
4 Public Speaking Tips You Haven't Heard Before
by Lindsey Pollak - Aug, 2015
Deliver a speech. Give a presentation. Share a few thoughts. No matter what you call it, speaking in front of a group — even a small one — tops most people’s dread list. In fact, you may have heard public speaking is Americans’ No. 1 fear. (Hence the old joke that most people would rather be in the casket than delivering the eulogy.) Still, learning to speak well is key to building business relationships, especially if y...
Time to Get Noticed
by Connie Pheiff - Jan, 2015
It’s 2015 and many are still counting down, still creating their list of resolutions or have already dropped the ball. I’m here to give you some guidance to make 2015 the year you finally get rewarded for making a difference in people’s lives. #1 Know Your Customer Needs Your sustainable competitive advantage is your ability to determine what your customers needs are, create quality programs, or perform quality keynotes t...
2015 Marketing Executive Resume Trends
by Lisa Rangel - Nov, 2014
Marketing is undergoing an evolution. It seems that the days of mass appeal communication are long gone an instead being replaced with niche, individual dialogue. Additionally, technology is changing the game when it comes to when consumers digest this custom information and where permission is given to receive it. For a marketing executive in the market for a new job, it’s imperative to keep a few trends in mind when craft...
7 Tips for Being a Great Communicator
by Courtney Templin - Oct, 2010
Communication skills – it sounds so rudimentary, but it can really make or break your career. Can you name any great leaders who couldn’t communicate their ideas or share their vision? If you want to be a great employee and leader, you need the ability to command a room with your communication and presentations. Here are a just a few tips for becoming a great communicator: 1. Listen first. The best communication s...
Put More Power in Your Job Search
by Kevin Donlin - Oct, 2008
If knowledge is power, you can give your job search a huge boost by knowing more about the job and employer you seek. It all comes down to one word: research. “Research is a critical step in the job search that people often overlook. Without learning about the companies you want to apply to, you’re telling employers, in effect, that you don’t really want the job,” says Chris Russell, career professional and blogger (www....
Networking Help From Your Friends
by Kevin Donlin - Oct, 2008
Here’s a brilliant quote from a brilliant scientist, Linus Pauling: “The best way to have a good idea is to have lots of ideas.” And here’s a rough corollary for your job search: The best way to find a good job is to have lots of networking conversations. In other words, the more people you talk to, the faster you’ll get hired. That’s not an opinion. It’s what I’ve observed after helping thousands of people find jobs...
Prove, Persist, and Get Hired
by Kevin Donlin - Jul, 2008
You’ve heard of the three Rs of education: reading, ‘riting and ‘rithmetic. But have you heard of the two Ps of job hunting? They are proof and persistence. To get hired for your ideal job - or better yet, to have that job created just for you - you need to prove you can do the work, and persist past the point where others give up. Here’s how one woman did just that. What can you learn from her story? “I was das...
The Quest for Great Customers
by Dr. Maynard Brusman - Dec, 2006
Most CEOs hope a stronger focus on customers will protect them from eroding profit margins and commoditization. But getting closer to customers is not a matter of installing better CRM systems or simply measuring satisfaction levels. Companies can take advantage of new, increasingly efficient ways to understand and respond to customer needs and preferences. We now have the ability to connect with buyers in more meaningful w...
Changing Minds: How Hard Is It?
by Dr. Maynard Brusman - Nov, 2006
"All leadership comes down to this: changing people’s behavior. – Alan Deutschman in Fast Company ("Change or Die," May 2005) Changing people’s behavior is the most important challenge for business leaders competing in unpredictable environments. "The central issue is never strategy, structure, culture, or systems," asserts Dr. John P. Kotter, a retired Harvard Business School professor who specializes in leadership. "...
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