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    Moving Up the Ladder - Voodoo Doughnut: Masters of Marketing
by Kenneth Pogson and Tim Muma - Jul, 2015
When you think of wildly successful business plans, do doughnuts ever cross your mind? You wouldn't think so, but the allure and charm of Voodoo Doughnut showed people how you can market fun and quality to build incredible interest. Kenneth "Cat Daddy" Pogson, co-founder of Voodoo Doughnut, gives us the inside scoop on how they built a popular doughnut culture with little spent on advertising. He tells Tim Muma about all the s...
 
    Management Decisions - Securing Local Media Coverage
by Vannessa Wade and Tim Muma - May, 2015
Advertising and marketing can get expensive for any company, especially small businesses and non profits. The alternative is finding a way to create free publicity through local media coverage. Public relations expert Vannessa Wade, founder of Connect The Dots PR, joins Tim Muma to offer up strategies to help attract the local media to your organization. Whether it's directly reaching out to contacts, creating a must-see event...
 
    Employment Notebook - Ethics in Journalism
by Robert Drechsel and Tim Muma - May, 2015
Though it's often listed as one of the more important traits, ethical behavior in the workplace and in business is often questioned. Among all the fields, however, ethics may be most vital in journalism as people put their trust in what is said and written. Robert Drechsel, Director of Center for Journalism Ethics at the University of Wisconsin, gives Tim Muma the inside scoop on how stories are chosen, discussed and placed ac...
 
    Moving Up the Ladder - The Impact of Professional Sports Franchises on a City's Economy
by Victor Matheson and Tim Muma - May, 2015
Millions of fans across the US spend tons of time, money and passion on professional sports franchises across multiple leagues (e.g. MLB, NFL, NBA, NHL). With some teams looking to move, and other cities trying to keep its current club with a state-of-the-art stadium or arena, many begin to wonder what actual financial impact these franchises have on each city. Sports economist Victor Matheson is a recognized expert on the top...
 
  You Really Did Learn Everything You Need To Know About Effective Business Writing From Your English Teacher
by Debra Wheatman - Apr, 2016
Remember when you were in school, and your English teacher assigned an essay? Everyone groaned and complained. Maybe some people opined that writing a five paragraph essay was a waste of time and not something that you’d ever have to do out in the “real world.” Then you got out into that “real world” and you quickly learned that your English teacher had a point. Everything we do hinges on effectively communicating with othe...
 
  When Humility Frees Creativity
by Mark Gorkin - Mar, 2016
It was a humbling week for this word artist. A couple of years ago I formulated the phrase “High Tech & Human Touch.” Technology was now so large and omnipresent, “high task” had become a downgraded Pluto in the Stress Doc’s cultural-lexical alliterative universe. In fact, a proposed workshop-retreat program title developed with friend and colleague, Liz Gibson, was: Bridging the High Tech & Human Touch Divide. Clearly, a...
 
  8 Requirements of the 21st Century Customer
by Alexandra Levit - Feb, 2016
When choosing companies with which to do business, today’s customers look for a blend of traditional service traits and newer ones that have arisen with technology advances. We are now closer to 2020 than 2010. Whether you are a business owner or one employee out of thousands, and whether your job title is IT director or call center specialist, everyone today is in customer service. Here are eight mandates of modern custome...
 
  How to Successfully Launch A New Product
by Alexandra Levit - Dec, 2015
Once upon a time, businesses announced a new product or service with great fanfare, including activities like press releases and events scheduled over a day or two. Now, though, the launch process can be longer and significantly more complex—requiring businesses to plan a host of activities that will gain momentum for the offering. Many modern product launches may fail simply because it can be so difficult to get something...
 
  Building Business Within a Community
by Alexandra Levit - Nov, 2015
The seeds of community can be critical when it comes to choosing a location for a new brick-and-mortar business, and small-business owners are likely to rely on personal connections to develop and sustain a strong customer base. Local ownership and even word of mouth, however, only go so far. Physical businesses should continually remind the community of their existence and engage in community outreach to help ensure a pipe...
 
  5 Healthy Snacks to Take to Work
by Mary G. White - Sep, 2015
The food that you eat during the workday can have a significant impact on how you feel and how effectively you are able to perform. It’s definitely important to take a lunch break, and there are plenty of great ideas for healthy lunches you can take to work that can keep you from having to eat in restaurants too often. It’s also a good idea, though, to keep some healthy snacks on hand – either in your desk or in your office re...
 
  3 Tips for Marketing to Millennial Moms and Dads
by Lindsey Pollak - Aug, 2015
Hoping to capture the buying power of the parents of all the little Avas and Liams being born these days? Then make sure you’re addressing millennials – who comprise the majority of today’s new moms and dads. I’ve been immersed in this topic lately as I’ve worked on research for The Hartford’s survey of millennial parents. And recently, millennial parents have influenced employers such as Microsoft and Netflix to announce s...
 
  4 Public Speaking Tips You Haven't Heard Before
by Lindsey Pollak - Aug, 2015
Deliver a speech. Give a presentation. Share a few thoughts. No matter what you call it, speaking in front of a group — even a small one — tops most people’s dread list. In fact, you may have heard public speaking is Americans’ No. 1 fear. (Hence the old joke that most people would rather be in the casket than delivering the eulogy.) Still, learning to speak well is key to building business relationships, especially if y...
 
  Time to Get Noticed
by Connie Pheiff - Jan, 2015
It’s 2015 and many are still counting down, still creating their list of resolutions or have already dropped the ball. I’m here to give you some guidance to make 2015 the year you finally get rewarded for making a difference in people’s lives. #1 Know Your Customer Needs Your sustainable competitive advantage is your ability to determine what your customers needs are, create quality programs, or perform quality keynotes t...
 
  2015 Marketing Executive Resume Trends
by Lisa Rangel - Nov, 2014
Marketing is undergoing an evolution. It seems that the days of mass appeal communication are long gone an instead being replaced with niche, individual dialogue. Additionally, technology is changing the game when it comes to when consumers digest this custom information and where permission is given to receive it. For a marketing executive in the market for a new job, it’s imperative to keep a few trends in mind when craft...
 
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